Nigeria’s online travel booking portal, “Wakanow” has made a major change to its new identity and has unveiled plans to partner Zenith Bank as its banker of choice in the brands’ roll out across Africa, UK and the UAE.
The new brand identity was unveiled by Sola Ladipo, Executive Director Zenith Bank. Speaking on the launch, Mrs. Victoria Onwubiko, chief marketing officer, stated that in view of the plans by the company to go global, it was important for Wakanow to position itself to take on the headwinds of the new challenges.
She stated that the new logo is a personification of upwards and forwards movement that is a key part of the brands mantra, with a simplicity that makes it easily recognizable among other leading world brands.
She also added that the Wakanow brand refresh is not just an external change, but will also run deep into the heart of the business forming a solid internal culture that will give it the back bone for excellence in quality service delivery.
Obinna Ekezie, managing director and founder of Wakanow, expressed his delight at the events of the day, pointing out that Wakanow is poised to become a key player in not only Africa but of the world with an undying passion to change the way people do travel.
He expressed his delight at the partnership with Zenith and saw it as a vehicle to take the innovative Wakanow products to Africa especially the new global DestinationsAfrica platform which will allow customers book travel packages to any African country, on one single platform, anywhere in the world.
The Wakanow vision is to delight its customers with well-priced packages that cannot found anywhere else and this proposition is made possible by the very extensive partnership that Wakanow has with Airlines and Hotels partners.
Being an indigenous Africa company, Wakanow is well positioned to take the higher ground in making African travel an absolute delight for non-Africans as it targets new customers from Europe, US and the UAE.
In partnering with Zenith Bank for this global roll out, Wakanow was looking for a banking partner that is not only forward focused, but also one that also has the capacity to take on the very rapidly expanding portfolio of the Wakanow brand.
