Vubiquity signs deal with Viva Africa to license local content across Africa

VUBIQUITY, the leading global provider of premium content services, has signed a deal with Viva Africa to license local content across Nigeria, South Africa, Western Africa and Eastern Africa.

The deal, signed earlier this year, will provide customers with over 1,000 titles in different languages. Viva Africa is one of the largest sources of African video content, and focuses solely on sourcing, creating, aggregating and distributing locally produced content.

Titles will be available to customers as part of VUBIQUITY’s Micropacks offering and their existing SVOD catalogue. This will enable customers with budgets of all sizes to access high-quality content from both local providers and international studios.

VUBIQUITY will provide premium international content alongside Viva Africa’s localised offering. Both short- and long-form content will be included, building on the company’s intention to adapt to individual market needs, where customers often don’t have sufficient data allowances to watch entire movies on their devices.

Marco Nadotti, Senior Vice President of Content at VUBIQUITY, said: “In a fast-paced and ever-changing marketplace, adapting to the needs of individual markets is essential to staying competitive. VUBIQUITY is proud to be working with Viva Africa as part of this two-year content deal, which responds to the individual demands of the African market by providing colloquially relevant content alongside the major international series titles.

“This demonstrates our unique understanding of the region, and our ability to adapt to the needs of our customers across the world, further establishing us as the first-choice content partner in emerging markets.”

Pieter Verkade, Chairman of Viva Africa, said: “We are extremely proud to be working as a content partner with VUBIQUITY who bring quality content to so many households. At Viva Africa, we are focused on feeding the growing demand for quality, local video content in a region where the first, and often the only screen, is the small screen. The future of video content is local and Viva Africa is passionate about bringing African talent to the screen. Viva Africa and VUBIQUITY are perfectly poised and aligned to deliver this in the marketplace.”