Volkswagen Lies About Rebranding to ‘Voltswagen’: Now Admits Was a Disaster of an April Fool’s Stunt

In a move intended to reflect its new push into electric vehicles, Volkswagen’s US arm went a bit far to draw attention on Tuesday when it made an announcement that it was changing its name to “Voltswagen.” Yes, really. Except, not really, because the company then finally admitted that the whole thing was a tongue-in-cheek deception that had turned into an utter disaster.

“Volkswagen of America will not be changing its name to Voltswagen,” the company said in a statement. “The renaming was designed to be an announcement in the spirit of April Fool’s Day, highlighting the launch of the all-electric ID.4 SUV and signaling our commitment to bringing electric mobility to all. We will provide additional updates on this matter soon.”

The debacle began Monday with what seemed to be a shocking goof — pun absolutely intended — when Volkswagen of America briefly posted an unfinished press release announcing a plan to change its name to Voltswagen. Volt as in… electricity. Get it? Because Volkswagen is selling electric vehicles now.

This coming Thursday being April 1, a.k.a. April Fools’ Day, it was initially unclear if this was a premature release of a real plan or just a premature release of a moderately funny gag. Fake press releases are a staple of the unofficial holiday, and car companies often get into the game with releases touting things like the Mini Yachtsman, a 2012 gag by BMW’s Mini Cooper in which the company announced it was making an amphibious car. (Of course, it wasn’t.)

But during the day Monday some media outlets began reporting, citing anonymous sources at VW, that the name change idea was real. That briefly published press release draft reflected a real plan, those reports said. Then, on Tuesday morning, VW posted the full, finished release. The company presented it as a straight announcement, as if it were the truth, even though it wasn’t. And it wasn’t April 1 yet.

In the release it posted Tuesday morning Volkswagen claimed that, in America at least, it would be using the Voltswagen name in ads and on chrome badges on the backs of its electric vehicle. The name would not appear on the gasoline-powered cars, the release said.

This isn’t the first time a company has played some games with its name in order to promote big changes. In 2018, the restaurant chain IHOP announced a plan to change its name to IHOb. IHOP stands for International House of Pancakes. The temporary change was done to promote the chain’s new Ultimate Steakburgers. It’s not yet clear whether Volkswagen’s move is going to be as much of a temporary stunt as IHOP’s was.

Germany’s Volkswagen has announced major moves into the electric car market with the release of the ID.3 electric car and the ID.4 electric compact SUV. VW doesn’t intend to sell the ID.3 in the United States, but the ID.4 is being sold here. The parent company, which will not be changing its name, according to the release, also recently announced major investments in battery manufacturing.

Volkswagen is at the beginning of an $86 billion push into electric vehicles because it wants to be known as the leader in the space — a strategic shift that, again, was inspired by the fact that the company was caught installing software on its vehicles that were meant to fool regulators into allowing dirty cars on the road.

It did not seem completely out of the question that the company would be willing to make such a ridiculous choice; after all, Volkswagen Group CEO Herbert Diess has spent the last few months emulating Tesla CEO Elon Musk, who makes erratic decisions like most people drink water. But now we know the rebrand was nothing more than another lie from a company that’s become known for something else: lying.