Vodafone has now introduced its mobile money service, M-Pesa into the Ghanaian market. This will be the 11th Vodafone market across Africa, Asia and Europe to benefit from the mobile money transfer service. This comes after Vodafone Albania launched M-Pesa in May 2015, the second Vodafone market in Europe to offer the service.
The service branded “Vodafone Cash”, will be available to over 15 million Ghanaians who do not have bank accounts. The launch follows a successful pilot launched in August 2015. According to Vodafone, this service now offers Ghanaians an efficient way to transfer money safely, securely and conveniently, at home, at work and on the move.
“Vodafone Cash extends the revolution of mobile money to Ghana, liberating our customers from the risks associated with carrying cash at all times. The strong demand for the service following the pilot launched in August shows that Ghanaians greatly value the freedom, peace of mind, security and convenience that M-Pesa offers.” says Vodafone Director of Mobile Money Michael Joseph.
M-Pesa has continued to see strong, accelerated growth in East Africa during 2015, most notably in Kenya and Tanzania.
Here are some interesting statistics shared by the company:
- Worldwide M-Pesa usage has increased 27% year-on-year to reach 23.4 million active customers across Vodafone Group by 30 September 2015.
- M-Pesa customers are served by more than 240,000 agents.
- More than 2 billion individual M-Pesa transactions were carried out in the six months to September 2015, up 26% compared to the same period last year.
- There are around 665,000 active users of M-Pesa in India, where the service was granted approval in principle by the Reserve Bank of India to establish a payments bank.
- International money transfers between M-Pesa customers in Kenya and Tanzania were launched in April 2015.
- M-Pesa and MTN Mobile Money reached agreement to enable direct money transfers between their respective customers in seven countries across East Africa.
