Vodacom has unveiled the Value News Network (VNN), a new social-driven content platform designed to help customers easily discover the company’s latest value offerings, digital services, and promotional deals. The platform will publish weekly content across YouTube, Instagram, and TikTok, presenting Vodacom’s products in a more interactive, educational, and accessible format.
Through VNN, Vodacom will showcase a range of propositions, including mobile data and voice packages, fibre deals, RED Simplified contracts, lifestyle rewards, and digital solutions available through VodaPay. The format focuses on short, engaging video content aimed at helping customers understand how to maximise value from Vodacom’s expanding ecosystem.
Thami Majola, Executive Head of Brand Marketing and Communication at Vodacom South Africa, said the platform reflects the company’s shift toward more dynamic, customer-centric communication.
“VNN allows us to bring our offers and services directly to customers in a fresh, digital-first format, ensuring they never miss out on the best that Vodacom has to offer,” Majola said.
The launch aligns with Vodacom’s broader commitment to affordability and digital inclusion. Over the years, personalised platforms like Just4You have delivered effective data price reductions of up to 50%, while hourly, daily, and weekly bundle options have expanded access to connectivity for millions of South Africans.
The introduction of VNN also ties into Vodacom’s 2025 V-Up Summer campaign, which includes several value-led promotions. Among them is the 20GB mobile data bundle (7.5GB Anytime + 7.5GB NightOwl + 5GB free YouTube data) available on the VodaPay App for R99, bundled with two months of YouTube Premium and 100 VodaBucks.
Postpaid customers upgrading or signing new deals also benefit from enhanced value, including 200GB of data over 24 months, free YouTube data, a YouTube Premium trial, and a complimentary MiFi router.
Majola noted that initiatives like VNN support Vodacom’s long-standing mission to close the digital divide through accessible, affordable services.
“Our purpose has always been to empower people. The launch of VNN strongly aligns with this ambition,” he added.
With its weekly rollout and platform-native video format, VNN signals Vodacom’s renewed investment in digital engagement as it competes to deliver richer experiences and improved value to customers across South Africa.
