Dutch Wax and Design Brand, Vlisco, opened its first retail boutique at the Ikeja mall in Nigeria on the 18th of July, 2015.
Its new store is a culmination of 170 years of colour and style expertise and our love for the African woman, all resulting in a unique store experience. It expects to provide a unique and enriching retail experience at its store. It was a special moment in its history to be able to open such a boutique in Lagos, Nigeria.
According to Vlisco, “Our Vlisco ‘Connoisseurs of style’, those who know and love authentic Vlisco, will be thrilled to find the finest range of our products under one roof, in particular the only genuine Wax Hollandais.”
Vlisco is loved for its colourful and vibrant fabrics, such as Wax Hollandais, Super-Wax, Java and Voilá for You. By Vlisco. These fabrics form part of the colourful fashion landscape in West and Central Africa and especially in Nigeria.
The new Ikeja Mall boutique reveals a new environment concept where the customer is the focal point. Enveloping them in the brand world, with new products, old favourites, new services and promotions, Vlisco aims to make their shopping experience, and journey towards their dream outfit, as pleasurable as possible.
Vlisco is part of the VLISCO group which consists of four fashion textile brands that established the world of african print: VLISCO, WOODIN, UNIWAX and GTP. Vlisco is the premium brand in the portfolio.
Vlisco is a premium, textile brand primarily used for occasion wear. Woodin is the fast-fashion, textile and Ready to Wear brand. Uniwax is a contemporary textile brand for everyday use and GTP, with four fabric labels, addresses different fashion purposes e.g. contemporary styles, daily wear, uniforms and private label.
