Verve, Africa’s leading domestic payment card scheme, has announced a strategic partnership with Google Play in celebration of Vervelife 8.0, Africa’s biggest fitness and lifestyle event, taking place on Saturday, November 1, 2025, at Eko Hotel & Suites, Lagos.
The collaboration will reward participants with a luxurious, all-expense-paid night stay at Eko Hotel & Suites and exclusive access to Vervelife 8.0, creating an immersive blend of technology, lifestyle, and fitness.
As part of the initiative, users who register and transact with a Verve card on Google Play will receive instant discounts of up to 10% on apps, games, and entertainment purchases. The partnership reinforces Verve’s goal of empowering Nigerians to access global digital platforms while enjoying homegrown experiences that celebrate health and wellness.
Now in its eighth edition, Vervelife has evolved from a local fitness campaign into a Pan-African lifestyle movement, attracting thousands of participants across the continent. The annual event is known for its high-energy fitness sessions, expert-led wellness talks, interactive challenges, and vibrant afterparty that showcase the fusion of movement, music, and motivation.
Speaking on the partnership, Verve highlighted its commitment to building experiences that connect Africans through fitness, technology, and entertainment. The collaboration with Google Play underscores this vision — enabling users to enjoy seamless digital transactions while participating in one of the continent’s most anticipated lifestyle events.
The Vervelife 8.0 experience promises to raise the bar once again, merging fitness, culture, and innovation in a celebration of wellness and digital inclusion.
