Artificial Intelligence tech company, Veritone has launched Veritone MARVEL.ai, an end-to-end Voice-as-a-Service (VaaS) solution that immediately enables media companies, brands, marketers, celebrities, and influencers, many of whom are current Veritone customers and partners, to create, manage, license, and monetize hyper-realistic synthetic voices.
Veritone is the creator of the world’s first operating system for artificial intelligence, aiWARE and provider of digital content licensing services on behalf of the world’s largest media companies, the world’s premier sports entities, news organizations, and user-generated content (UGC) networks.
Veritone MARVEL.ai supports both text-to-speech and speech-to-speech processes and offers the first complete, end-to-end suite of voice capabilities and features including creation and usage; management; production workflows; licensing, compliance and clearance; and monetization.
Built on aiWARE, Veritone’s proprietary operating system for artificial intelligence, Veritone MARVEL.ai also enables users to leverage multiple best-in-class voice engines, ensuring they utilize the best solution possible for their specific needs. Veritone aiWARE also gives Veritone MARVEL.ai users the ability to combine top voice engines with other cognitive capabilities such as translation, sentiment analysis, and content classification –– to create the highest quality content at scale.
In an increasingly digital world, brands and media companies are struggling to produce content at the rapid rate consumers have come to expect, due to constraints related to talent, production, personalization, and licensing. Veritone MARVEL.ai bridges this content gap, allowing brands and media companies to expand and streamline advertising and content production to connect and keep customers engaged, while also finding new revenue opportunities, reducing time-to-market, and easily managing compliance and clearance for synthetic voice content.
“Veritone MARVEL.ai is a natural extension of our expertise in artificial intelligence, digital content licensing, and audio advertising,” said Ryan Steelberg, president of Veritone.
“By offering the most advanced synthetic voice models and supporting both text-to-speech and speech-to-speech processes, Veritone MARVEL.ai is setting the standard for the synthetic content ecosystem. Whether you’re a media company, brand, or an influencer, celebrity or athlete, the ability to easily create custom, authentic voices means that Veritone MARVEL.ai is a true game-changer for the media and entertainment industries.”
While synthetic voice technology is powerful, it must be used in a way that is clear, compliant, and used with consent from the voice owners. Veritone MARVEL.ai is the first, true VaaS solution that can not only store, share and automate voice processes, but also protect them, thanks to its secure, digital rights, cloud-based architecture, and Veritone’s deep expertise in digital content licensing and rights management holdings. As an active member of the Interactive Advertising Bureau (IAB) and Open Voice Network, Veritone will lead and participate in developing global best practices for synthetic content, in addition to sponsoring a think tank with industry leaders to govern the commercial use and protection of synthetic voice technology.
According to a recent Advertiser Perceptions study, marketers are allocating 20% of their digital ad budgets to branded content and influencer marketing, which will account for a larger portion than any other category, including paid search, display, paid social and digital video. Veritone MARVEL.ai enables users to easily create and personalize voices to different tones, dialects, accents, and languages to meet their audiences’ needs. Celebrities, influencers, and athletes can amplify their unique synthetic voice using Veritone MARVEL.ai, then manage, license, and monetize their voice to generate revenue, save time and connect with and reach a wider audience.
In addition to Veritone aiWARE, the company also brings its expertise in digital content licensing to the launch of Veritone MARVEL.ai. As one of the world’s largest libraries of historic and breaking news and sports coverage, Veritone Licensing works with iconic media and sports brands like CBS News, NCAA, Bloomberg, and South China Morning Post to license video footage, audio, and images for documentarians, filmmakers, advertisers, and other creators to use in their productions. As a result, Veritone is well-positioned to create and manage an ecosystem of voice, through not just its applications, but also in serving as the repository and distribution outlet of synthetic voice media assets for media companies, brands, and celebrities.
“Veritone takes the use and application of AI extremely seriously,” Steelberg said. “Our goal has always been to democratize artificial intelligence, but with that goal comes an immense responsibility to ensure its use in powerful, but ethical and transparent, ways. We uphold the highest standards of security and believe that transparency is critical to maintaining that trust. We will always protect our users, their voice identities, and any content our users create with our Veritone MARVEL.ai technologies.”
Synthetic voice is a disruptive technology, poised to transform not only the media and entertainment industry but also numerous other markets through several commercial applications. With Veritone’s expertise in the justice, public safety, legal and compliance fields, the company is well-positioned to expand the commercial use of synthetic voice across a wide range of industries with the launch of Veritone MARVEL.ai.
