In a groundbreaking union of iconic brands, The Walt Disney Company and Coca-Cola have joined forces to launch Coca-Cola x Marvel: The Heroes, a global campaign that’s set to redefine the realms of marketing and pop culture.
This unprecedented collaboration, which kicked off on Monday, brings together the captivating world of Marvel’s beloved characters and Coca-Cola’s timeless allure. Through a series of innovative initiatives, the two powerhouses are set to captivate audiences worldwide.
As part of the campaign, Coca-Cola has introduced exclusive limited-edition cans and bottles adorned with captivating illustrations of 38 Marvel characters. From legendary heroes like Captain America and Iron Man to formidable villains like Loki and Thanos, each design showcases the essence of the Marvel Universe in a strikingly vibrant manner.
Adding a touch of magic to the campaign, Coca-Cola’s website offers an immersive augmented reality (AR) experience. By scanning the scannable cans, fans can unlock a digital extension that brings their favorite Marvel characters to life, creating an interactive and engaging experience like never before.
In addition to the collectible cans and AR experience, Coca-Cola x Marvel: The Heroes offers fans the chance to win exciting prizes, including the Ultimate Fan Experience, Disney Cruise, Marvel movie screenings, collectible influencer boxes, movie tickets, autographed memorabilia, and Disney+ subscriptions. It’s a celebration of fandom like never before!
The Power of Collaboration:
Mindy Hamilton, Senior Vice President of Global Marketing Partnerships at The Walt Disney Company, expressed excitement about the collaboration, highlighting how it redefines traditional marketing paradigms and taps into the unparalleled storytelling prowess of Coca-Cola and Disney.
Islam ElDessouky, Global Head of Creative Strategy and Content for Coca-Cola TM, emphasized the enduring legacy and affinity shared by Coca-Cola and Disney. This collaboration represents a creative milestone in their longstanding relationship, allowing them to deliver new and unexpected experiences to consumers.
Global Availability:
Starting today, fans can embark on their Marvel journey with Coca-Cola x Marvel: The Heroes, available in over 50 countries worldwide across North America, Latin America, Europe, China, Japan, and Asia Pacific; unfortunately not in Africa.
