Unity Bank has become the first bank in Nigeria to roll out its Unstructured Supplementary Service Data (USSD) in Nigerian local languages.
The Bank’s USSD code which used to offer services in English now offers services to its customers in Yoruba, Hausa, and Igbo.
The USSD is one of the popular technological innovations through which banks render services to their customers. It is very laudable to see Unity Bank take the channel a step higher with the input of language which makes the USSD feature flexible for its customers.
Sequel to this, the bank’s customers when dialing the shortcode, *7799# can select their preferred languages to conduct their transactions.
Unity Bank in a statement said, “The upgrade in the features of the transaction platform is part of Unity Bank’s initiatives aimed at achieving an optimal level of interaction on the USSD banking channel.
“It is targeted at market segments at the lower level of the pyramid intended to drive greater financial inclusion in the country as well as deploy more solutions for fast, efficient and convenient banking, whilst targeting the underbanked.”
Olufunwa Akinmade, the Group Head, Retail, SME & E-Business for Unity Bank said that the solution will expectedly boost existing e-payment channels available to the bank’s customers to further drive customer experience.
The innovation will also be valuable to Nigerians who don’t understand the English language and could further deepen the penetration of Unity Bank among the rural areas and native speaking communities which are underbanked and underserved due to their inability to communicate in English.
1 Comment
Wow www, New improvement.
They will get more customers.
I just share it to people.