Google’s first investment from the Africa Investment Fund — launched by Sundar Pichai, CEO of Google and Alphabet, at Google for Africa in October — is in SafeBoda. Google says that the investment will help drive SafeBoda’s growth in Uganda and Nigeria, scaling its transportation-led app to offer new payment and financial services solutions for its expanding set of customers: passengers, drivers, and merchants.
The undisclosed investment comes two months after Alphabet CEO Sundar Pichai announced the tech giant’s intentions to commit $1 billion over the next five years in “tech-led initiatives”, which includes a $50 million Africa Investment Fund targeted at early- and growth-stage startups on the continent. He made this known at the Google for Africa event in October.
Before launching the fund, Google proved helpful in startups’ journeys via its Google for Startups Accelerator Africa program. The accelerator program has supported more than 80 startups in seed to Series A stages with equity-free mentorship and resources. Collectively, they have raised over $100 million in venture capital, and also recently launched Black Founders Fund, a non-dilutive $3 million fund allocated to 50 startups yearly.
SafeBoda app was launched in 2017 to connect passengers to their community of safer and trusted drivers and since then SafeBoda has grown to serve over 1 million customers, expanding its transportation-led super app offering rides, parcel delivery, food, and shop, payments, savings, and other financial services. The Uganda & Nigeria venture-backed company has investors that include GoVentures (GoJek), Allianz X, Unbound, Beenext, and Justin Kan.
Ricky Rapa Thomson, one of the co-founders said: “SafeBoda welcomes Google to their community and are excited to continue to drive innovation in informal transportation and payments in the boda boda (motorcycle taxi driver in East Africa) or okada (West Africa) industry. As a former boda driver in Kampala, I know that we are the lifeblood of Africa’s cities and we power economic development. SafeBoda is thrilled that leading global companies such as Google see the importance of backing start-ups working towards these goals.”
Nitin Gajria, Managing Director for Google in Africa added: “I am thrilled about our first investment from the $50M Africa Investment Fund that we announced two months ago. This is part of our ongoing commitment to tech startups in Africa. I am of the firm belief that no one is better placed to solve Africa’s biggest problems than Africa’s young developers and entrepreneurs. We look forward to announcing subsequent investments in other startups.”
Through this fund, Google will invest US$50M in startups and provide them with access to Google’s employees, network, and technologies to help them build impactful products for their communities.
Africa is home to 700,000 developers and venture capital funding for startups has decreased in 2020 compared to 2019, with a record $4 billion in equity funding raised in 2021, according to Partech Ventures Africa. Digital startups in Africa are driving innovation in fast-growing sectors, including fintech, healthtech, media and entertainment, e-commerce, e-mobility, and e-logistics, contributing to Africa’s growing Internet gross domestic product (iGDP) — defined as the Internet’s contribution to the GDP.
