Uber has announced it is partnering with Foursquare to use Foursquare Places data to help Uber drivers in find locations easily. Uber is not the only one relying on such service, other major firms including Apple, Twitter, Pinterest, Samsung, Microsoft, Yahoo, WeChat, Garmin and over 100,000 developers rely on such data for point location.
Mike Harkey, Vice President of Business Development at Foursquare, said: “We at Foursquare are thrilled to announce that we are now supplying Points of Interest (POI) data to Uber, everything from the names and locations of restaurants to local businesses, through a global, multi-year agreement. Also, within the United States for a period of time, we have exclusivity with respect to new POI suppliers.”
According to both parties, Foursquare will enable Uber to customize, improve and increase the breadth of Foursquare non-personal POI location data to enhance Uber’s rider and driver experience. Also, these modifications will also be incorporated into Foursquare’s venue database going forward.
“The breadth and accuracy of Foursquare’s location intelligence is impressive,” said Emil Michael, Uber’s Chief Business Officer. “With the ability to customize location data, we can make the user experience even better for Uber riders and drivers around the globe.”
About a year ago, Uber was integrated in the Foursquare app making it easy to request a Uber rides from within Foursquare. The addition of Foursquare venues to Uber will help Uber’s Uber for Business employee ride-sharing partners globally dispatch their employees or delivery with ease.
