Twitter’s new CEO Linda Yaccarino sends her first email to employees

Linda Yaccarino, who recently assumed the role of CEO, took to Twitter on Monday morning, one week into her new position, and sent her inaugural memo to employees titled “Building Twitter 2.0 Together.” In the memo, she outlined her reasons for joining the company and incorporated familiar buzzwords and phrases that were frequently used by Elon Musk during his tenure as CEO. Later, she shared the email publicly on Twitter, making some slight modifications to the original message.

Yaccarino has previously led global ad sales for NBCUniversal so she has an extensive background in advertising, an area in which Twitter has greatly struggled since Musk bought it, was named the new CEO in May and started on the job last week, earlier than expected.

Musk has said that he’ll continue overseeing Twitter’s product and engineering teams while she’ll lead everything else. Her main task will be rebuilding Twitter’s ads business that has crumbled since Musk took over. It’s going to be no small task. Based on the tone of her note today, she at least seems up for the challenge.

You can read Yaccarino’s full email to Twitter employees below:

Building Twitter 2.0 Together

Hello Twitter!

People keep asking me: Why Twitter? So, I’ll tell you.

From space exploration to electric vehicles, Elon knew these industries needed transformation, so he did it. More recently it has become increasingly clear that the global town square needs transformation—to drive civilization forward through the unfiltered exchange of information and open dialogue about the things that matter most to us.

Have you ever been talking with someone particularly insightful and thought, You’re brilliant—everybody should get the chance to hear this. Or, I’m learning so much from you—can we do this again? Or maybe it’s as simple as, You should have the freedom to speak your mind. We all should.

Enter Twitter 2.0.

Twitter is on a mission to become the world’s most accurate real-time information source and a global town square for communication. We’re on the precipice of making history—and that’s not an empty promise. That’s OUR reality. 

When you start by wrapping your arms around this powerful vision, literally everything is possible. You have to genuinely believe—and work hard for that belief. And in this moment of complete reinvention, we have the opportunity to reach across aisles, create new partnerships, celebrate new voices, and build something together that can change the world. And from what I can tell so far, you’re built for this. 

The success of Twitter 2.0 is all of our responsibility. 

We need to think big.

We need to transform.

We need to do it all together.

And we can do it all by starting from first principles – questioning our assumptions and building something new from the ground up. It’s rare to have the chance to put a new future into the hands of every person, partner, and creator on the planet.

That’s exactly why I’m here – with all of YOU.

So, let’s dig our heels in (4 inches or flat!) and build Twitter 2.0 together.

Linda