Twitter is launching a marketing campaign to address the question – What is Twitter and what is it used for?
According to the Jack Dorsey-led company, it undertook a research recently to understand more deeply the perceptions of Twitter around the world.
It found out the following:
- ninety percent of people globally recognize the Twitter brand;
- those who use Twitter do so because they know exactly what Twitter is for and why it’s important in their lives;
- majority of people who use Twitter the most say it’s the best and fastest way to see what’s happening;
- people who know the brand but do not use it think
- Twitter is primarily a social network, a place to find and connect with friends and family members.
- if they wanted to use Twitter, they were “supposed to Tweet every day” and didn’t think they would have that much to say.
So based on this misconception, Twitter has decided to re-educate and emphasise what it’s for and what it has always been.
According to the company,
“Twitter is where you go to see what’s happening everywhere in the world right now. From breaking news and entertainment to sports and politics – from big events to everyday interests with all the live commentary that makes Twitter unique.”
So in the coming days and weeks, Twitter will be rolling out videos and digital ads that centre around seeing what’s happening on Twitter.
Check out some of the videos
See what's happening: https://t.co/ChbWRrSJyKhttps://t.co/r9AZd9rzI3
— Twitter (@Twitter) July 25, 2016
See what's happening — politics on Twitter.https://t.co/xaJo3PmYn5
— Twitter (@Twitter) July 25, 2016
It is also introducing a new look and feel in our marketing that reflects the people around the world who make Twitter what it is, highlighting the diversity and expressiveness in all its colour and vibrancy.
So watch out…
