Twitter rolls out two video features to increase viewing experience

Microblogging and social networking service, Twitter, has introduced two new video features to increase the viewing experience on the platform.

These new products are a result of the increased traction that videos are getting on social media platforms. According to the company, Videos are a huge part of the public conversation, and they’re one of the most engaging ways people can express themselves online. In fact, “videos shared on Twitter receive billions of combined views every year (that’s billions with a “b”).”

Immersive viewing and easy discovery

Twitter has updated its immersive media viewer to allow you expand videos to full screen with a just a single click. To activate it, simply tap/click on a video in the Twitter app.

Once the video has been launched in full screen mode, video discovery is now easier. Just scroll up to start browsing more engaging video content. If you want to exit the viewer and go back to the original Tweet, click the back arrow in the top left corner.

The immersive media viewer will be available in the coming days to people using Twitter in English on iOS

Showing more videos in Explore

Twitter has also updated its Explore tab.

With the new video carousel, you can now easily find more videos you like alongside Tweets and Trends that might interest you. Just open the Explore tab to discover some of the most popular videos being shared on Twitter. 

The video carousel is currently available to people in select countries using Twitter in English on iOS and Android.

Early last month, Twitter announced it was finally testing the “edit tweet” feature after many calls for this feature.