Twitter rolls out Twitter Blue for Business to distinguish their brands and key employees on the platform

There is always something new brewing at Twitter and that is why the recent engagement has been on the high. The Elon Musk owned social media platform has commenced the rollout of a new program called “Twitter Blue for Business” to assist businesses distinguish their brands and key employees on Twitter.

Twitter Blue for Business enables companies link any number of their affiliated individuals, businesses and brands to their account. When they do, affiliated accounts will get a small badge of their parent company’s profile picture next to their blue or gold checkmark.

“By creating this connection, we’re making it possible for businesses to create networks within their own organizations–on Twitter. Businesses can affiliate their leadership, brands, support handles, employees or teams. Journalists, sports team players or movie characters can all be affiliated. You name it, we got it. Each affiliate will be verified and officially linked to their parent handle based on a list provided by the parent business. We will share any new criteria, pricing or process as we update them.”  

Twitter blog

Twitter is piloting Blue for Business with a select group of businesses and intends to roll it out to more businesses next year.

Twitter relaunched Twitter Blue, its paid subscription service on 12th December 2022 after many failed attempts.