Twitter Rolls out its new Verification Application Process

Twitter has announced it will begin today to roll out its new verification application process and reviewing public applications for verification on Twitter.

Twitter over the past several months has been working to bring clarity to the verification eligibility criteria and launched a new policy shaped by public feedback. It also started enforcing that policy by automatically removing the verified badge from accounts that no longer meet the updated criteria for verification, such as those that are inactive or incomplete.

Today’s application rollout marks the next milestone in the company’s plans to give more transparency, credibility, and clarity to verification on Twitter.

What it means to be verified on Twitter

The blue badge is one of the ways the social media platform helps people distinguish the authenticity of accounts that are of high public interest. It gives people on Twitter more context about who they’re having conversations with so they can determine if it’s trustworthy, which our research has shown leads to healthier, more informed conversations. 

Twitter said, “With today’s application launch, we’re also introducing new guidelines for verified accounts on Twitter. These verification guidelines are intended to encourage healthy conversations for the betterment of the Twitter community overall. They follow the philosophy to lead by example, Tweet others how they want to be Tweeted, and serve the public conversation authentically, respectfully, and with consideration.

“As always, all accounts, including verified accounts, must follow the Twitter Rules. And as we previously shared, verified accounts that repeatedly violate the Twitter Rules are subject to have the blue badge removed.”

Who’s eligible?

To qualify for verification, you must fit the criteria of one of the six categories listed below: 

• Government
• Companies, brands, and organizations
• News organizations and journalists
• Entertainment
• Sports and gaming
• Activists, organizers, and other influential individuals

In addition to the category-specific eligibility criteria outlined in the company’s verification policy, your account must be complete, meaning you have a profile name, a profile image, and either a confirmed email address or phone number. Your account must also be active within the last six months and have a record of adherence to the Twitter Rules. You can read more about ineligible accounts in the policy as well. 

How can you apply to get verified? 

Over the next few weeks, everyone on Twitter will start to see the new verification application directly in the Account Settings tab. If you don’t see this update immediately today, don’t worry! “We’re gradually rolling it out to everyone to ensure that we can review applications in a timely manner,” the company assured. 

Here’s what the application flow will look like:

Once you submit your application, you can expect an emailed response from Twitter within a few days, but this could take up to a few weeks depending on how many open applications are in our queue. If your application is approved, you’ll see the blue badge automatically on your profile. If you think the company made a mistake, reapply 30 days after receiving Twitter’s decision on your application.