The app will stream music from SoundCloud Ltd., a Berlin- based audio-sharing service. Twitter last year acquired digital-media startup We Are Hunted as part of its push into music, it was revealed.
Adding music would give record companies a way to promote new tracks by taking advantage of Twitter’s word-of-mouth network. Twitter is going beyond 140-character messages as it vies with social-networking rivals to get users to spend more time on its site. The company released Vine, a video app in January.
Internet users increasingly rely on social networks to find new music as streaming services such as Spotify and Rdio Inc. let subscribers share songs and playlists through Facebook. Facebook, last week, updated its news feed to make it easier to discover music.
SoundCloud lets artists and music labels make songs available to users, who can then listen and make notations on the tracks. The partnership would let Twitter users share those songs using their mobile phones.
