Twitter Introduces Twitter Blue, its First Subscription Offering

Twitter is rolling out Twitter Blue, its first subscription offering. The company began rolling out the new service on Thursday in Australia and Canada.

The company in a blog post said, “We’ve heard from the people that use Twitter a lot, and we mean a lot, that we don’t always build power features that meet their needs. Well, that’s about to change. We took this feedback to heart, and are developing and iterating upon a solution that will give the people who use Twitter the most what they are looking for: access to exclusive features and perks that will take their experience on Twitter to the next level.”

While responding to the rumors that users might have to pay to make use of the app, Twitter said, “And for those wondering, no, a free Twitter is not going away, and never will. This subscription offering is simply meant to add enhanced and complementary features to the already existing Twitter experience for those who want it.”

Those who sign up for a Twitter Blue subscription will get a set of features and perks that include the following:

Bookmark Folders: Want an easy way to better organize your saved content? Bookmark Folders let you organize the Tweets you’ve saved by letting you manage content so when you need it, you can find it easily and efficiently.

Undo Tweet: Typo? Forgot to tag someone? Preview and revise your Tweet before it goes live. With Undo Tweet, you can set a customizable timer of up to 30 seconds to click ‘Undo’ before the Tweet, reply, or thread you’ve sent posts to your timeline. Correct mistakes easily by previewing what your Tweet will look like before the world can see it.

Reader Mode: Reader Mode provides a more beautiful reading experience by getting rid of the noise. The company is making it easier for its users to keep up with long threads on Twitter by turning them into easy-to-read text so they can read all the latest content seamlessly.

Subscribers will also get access to perks, such as customizable app icons for their device’s home screen and fun color themes for their Twitter app, and will have access to dedicated subscription customer support.

This initial set of features was developed based on feedback the company received from its very own power Twitter community:

As a Twitter Blue subscriber, you will get these features and perks for the monthly price of $3.49 CAD or $4.49 AUD.