Twitter has announced that the number of its mobile monthly active users stood at 184 million at the end of the fourth quarter of 2013; this represents 37% increase in the figures reported a year old.
Since the total number of Twitter users is 241 million, the announcement means that 76% of its overall users are accessing the platform via mobile device although Twitter did break out how many of its mobile users are mobile-only.
The latest report showed that mobile continues to grow faster than the bigger mix: overall user growth was up by only 30%.
The 3:4 ratio is also being reflected in revenues. Twitter says that mobile ads now make up some 75% of all of its ad sales. That works out to $165 million of the $220 million Twitter made in ad revenues.
“The mobile story is one that Twitter plans to continue to push. In terms of revenues, acquisitions like MoPub are filling out its proposition with more sophisticated ad tech to expand how it works with third parties both on its own platform and beyond,” TechCrunch said.
