Effective Tuesday, Twitter allows you to upload videos for up to 140 seconds. This was extended from a previous limit of 30 seconds. (Select publishers will continue to be able to post videos up to 10 minutes long through our professional publisher tools.)
Now, everyone can post videos up to 140 seconds long! We can’t wait to see the amazing videos you create and share.https://t.co/DFsuvnXkuL
— Twitter Video (@TwitterVideo) June 21, 2016
It is expected that this increase in the limit will help to unleash creativity from the users.
In the same vein, Twitter also announced that creators will soon be able to add a video (up to 140 seconds) to their Vine, turning the six second Vine into a trailer for a bigger story.
According to a blog post released today by the Vine Team
Those of you who have expanded into longer storytelling tell us you’d love to reach your fans where you started without having to direct them elsewhere (unless you want to, of course!). We recognize that Vine is part of an ecosystem for digital creators today, and we support you in all of your goals for creative expression.
We’re staying true to who we are. Vines are a format to squeeze the most funny, beautiful, breathtaking moments into. Defying traditional narrative with their format, they’re a lot like trailers. And like a great trailer, they make you want to watch the movie.
With this beta release, a Vine can now be a trailer that points directly to a mini-movie.
As we experiment with longer video, we are also exploring monetization opportunities for creators. We recognize how important this is for creators, and we want to fuel their creativity.