Twitter Blue, the app’s new subscription service that provides users access to a variety of extra tweet features for a monthly price, has been in the initial test pool for a few months now, but we haven’t heard much about how it’s doing among users in Canada and Australia.
App researcher Alessandro Paluzzi, however, has discovered some new Twitter Blue intro cards in development, which suggests that Twitter is preparing for the next phase of its rollout of the service. In the above, you can see that the revised Twitter Blue info cards highlight some of the additional features of the choice.
When Twitter Blue was launched in June, it offered the following features to subscribers who paid for them:
Undo tweets – To be able to take back tweets you’ve sent up to 30 seconds after they’ve been posted.
Bookmark Folders – A new option to organise all of your to-do lists into topic folders.
Reader Mode, which enables you to view all of the tweets in a single stream without having to scroll through a long list of them.
Colour Theme – Additions to your UX display’s colour scheme. App
App Icon – Custom app icons for your smartphone that you can use. Customers that use Twitter’s Blue colour receive special treatment in the form of support.
However, as a result of these new introductory cards, Blue subscribers will soon have access to the following content as well:
Top Articles – These are the articles that have received the most attention from your network in the last 24 hours (which sounds very much like Nuzzel, which Twitter acquired back in May)
Article Reader – This is similar to Twitter’s recent acquisition of Scroll, which offers ad-free articles from numerous publications through a subscription included in your Twitter Blue fees.
Custom Navigation — Allowing users to customise the lower bar of the app’s Twitter navigation tabs (i.e. Spaces, Communities, etc.)
Longer video uploads – YouTube will be able to post videos for longer periods of time because of the increased bandwidth.
Early Access to New features – New Features Blue subscribers will have early access to features in beta testing before they are made available to the public.
The addition of Scroll and Nuzzel would give a huge boost to the Twitter Blue service, making it more enticing for users to sign up.
And that’s not that enticing right now, you know? In Australia, Twitter Blue is available. I’ve never used it and neither have most others I’ve come into contact with.
As Twitter Blue gained popularity, the main attraction was ‘Undo Tweets,’ which Twitter hoped would appeal to the large number of users who are constantly requesting a tweet editing feature. To be clear, there is no such thing as ‘Undo Tweets.” To fix an error, you can already delete a tweet and start over, but editing would allow you to make a change later on without having to redo the entire thing.
However, these new features would undoubtedly add more enticement to Twitter Blue, and they might help the company make Blue a more tempting option for more users, particularly if it seeks to expand access to more regions.
There is a possibility that the inclusion of Scroll capability will be particularly useful to some users Scroll, a startup bought by Twitter in May, offered an ad-free reading experience for web publications, “offering readers what they want: just the content.”
Instead of keeping all of that cash for itself, Scroll distributed it to the publishers that provided its content, allowing them to support the publications and creators in a more equal way while also improving the online reading experience.
It looks like the new ‘Article Reader’ option is similar to this, and Nuzzel, which was also purchased as part of the Scroll deal, was also a very popular app among social network users
So, a great deal is determined by the purchase price. Currently, Twitter Blue costs $3.49 CAD/$4.49 AUD per month, which is about $US3. If Twitter can keep the price of Blue low while providing better features, it has the potential to grow significantly.
In fact, only a small percentage of Twitter’s users need to sign up for the service for it to be worthwhile. Even if only 1% of Twitter’s overall user base (206m) eventually signed up and pledged that monthly price, that would still translate to about $7 million per month, or $21 million per quarter, in direct revenue for the firm at its present rate.
Even though Twitter hasn’t announced an expansion of Twitter Blue, these new entrance screens give the impression that one is on the way.
