Truecaller’s enterprise offering, Truecaller for Business (TFB) has launched several new services including Video Caller ID, Call Me back-function, Call Ratings and Surveys.
The Caller ID and Call Blocking App has also made improvements to its platform to enable new clients to onboard faster.
Launched in 2020, Truecaller for Business has onboarded a large spectrum of clients across different sectors in India and other focus markets like South Africa, Egypt, Malaysia, and Israel. In total TfB now has customers in 32 countries.
TfB’s solutions are aimed at protecting a business’ brand and consumers from getting impacted by impersonation and fraud; it also brings in contact center efficiency, reducing costs on the customer support front. The offering has been well received by a wide range of well-known global and local brands and is the relatively fastest growing revenue stream for Truecaller.
In the effort to further build seamless CX (Customer Experience) among a large community of business customers, Truecaller has been working on developing new capabilities and agile experiences on the platform.
The Video Caller ID capability enables branded, contextual videos to differentiate business Caller Identity from the rest. After a successful early access program, the feature is live and has experienced an initial good response among consumer brands, automobiles, real estate, fintech, and other sectors as part of their business-calling communication lifecycle.
The Call Me Back capability enables enterprises to get call-back requests from customers that might miss an important call. This is one of the first-of-its-kind capabilities in the market, allowing two-way communication between customers and businesses even when calls are unanswered, further enabling trusted and productive business communication.
The Call Ratings and Surveys capabilities will allow businesses to derive real-world insights from end customers to evolve their communication experience.
As part of business platform experience evolution, the company has rolled out a refreshed Verified Business caller ID activation workflow which improves business onboarding by activating their numbers much faster and further shortens the go-live cycle for businesses. With an increased demand for TfB services, these platform enhancements allow more businesses to get started on the platform in a shorter time.
Alan Mamedi CEO and co-founder of Truecaller said, “I am very pleased that we now launch new products and features that further improve our value proposition to our enterprise customers. With this ramp up we improve our future growth prospects for our business offering.”
