Truecaller announced today a partnership with VConnect, Nigeria’s leading business discovery and engagement platform, where Truecaller has integrated VConnect’s Business directory to its app. This allows users to efficiently identify VConnect’s service providers.
Last year Truecaller and VConnect launched Truecaller Priority in Nigeria enabling businesses on VConnect to quickly identify if a call is a potential prospect. Many users searching for businesses on VConnect.com, call the numbers mentioned in their profile. These numbers, which are routed through
VConnect intermediate numbers, are marked as ‘Priority’ in the Truecaller app. Speaking on the occasion, Naveen Luthra, Director – Growth and Partnerships at VConnect said, “This step of integrating our business listings on Truecaller platform, will further empower SMEs in Nigeria to get more visibility and new customers. This partnership deepens the relationships between two organisations, to bring about digital inclusion of small businesses here.”
Truecaller further revealed it will be setting up headquarters in Nairobi and has recruited Zakaria Hersi as Director of Partnerships for Africa.
Late last year Truecaller launched its Developer Program with Truecaller SDK, its mobile identity product for digital start-ups and app developers, and announced that they will be doubling down on their monetization initiative, and introduce its Truecaller Priority program in Sub-Sahara Africa. Truecaller has become one of the fastest growing consumer apps in Africa, and has consistently been topping the App Store Charts across the continent for the past two years.
