Media giant Trace announced that it has acquired a majority stake in South African television production company and content marketing agency, Okhule Media
Established in 2003, Okuhle Media develops, produces and licenses programmes and formats for the leading commercial and public TV channels and for streaming platforms in South Africa, Africa, Europe and the rest of the world.
For Trace, Okuhle Media constitutes a high-potential asset that will enhance its audiovisual production expertise and that will complement its existing Trace Studios assets.
Trace will benefit from great synergies with Okuhle Media to build the courses of “Trace Academia”, a disruptive online edutainment platform to be launched in November 2020.
Okuhle Media will also provide content to Trace TV channels and to TracePlay, the streaming platform of Trace Group.
For Olivier Laouchez, Chairman & CEO of Trace: “The acquisition of Okuhle Media brings new opportunities for Trace. We look forward to developing them with the Okuhle Media team, made of great professionals, passionate about building a world-class creative and production house with distinct African roots and narrative. Okuhle Media fits perfectly into our strategy to make Trace a global leader for entertainment and empowerment of our people.”
For Barbara Bellini, CEO of Okuhle Media: “With Trace, Okuhle Media has found the perfect home to help us capture more growth opportunities in the domestic and international markets. This alliance will also reinforce our ability to develop great content and tell important stories, giving Africa a louder voice that will resonate with audiences in Africa and beyond.”
Trace is the first global ecosystem that leverages afro-urban entertainment to connect & empower the new generation and the creators. Trace is a signature hub for afro-urban entertainment and offers TV channels, FM radios, mobile and digital services, content, events etc. to 350 million users in 180 countries.
