One of arguably most successful female singers out of Nigeria, Tiwa Savage has left Mavin Records. She has also signed on to American Music Group, Universal Music Group (UMG). Tiwa left Mavin Records at the end of her 7 year contract with Don Jazzy’s music outfit. UMG boasts of other renowned artists like Rihanna, Taylor Swift and Lady Gaga.
A farewell message from Don Jazzy on his Instagram page shows that she left on very good terms.
Our darling Tiwatope. We at Mavin would like to say a very big thank you for being such an inspiration to all of us, a friend, a sister. It’s been an epic journey with you and we are very proud of what we have achieved together. As you start this new chapter in your life we want you to know that we are solidly behind you and can’t wait for the world to see what we have always believed you can be. Your jersey as the First Lady of Mavin will forever be yours as we do not intend to fill that position with anyone else. We love you from the bottom of heart and pray GOD’s blessings continue to follow you. Amennnn. #Mavin@tiwasavage
Tiwa’s response to Don Jazzy’s post confirms this.
When I got pregnant I was nervous to tell you so I decided to tell you at the airport when we were traveling for a show. I figured you couldn’t really say much in a public place ?? but then you told me you already knew and had already been thinking of a plan to keep my brand going while I took some time out. I was shocked because you weren’t phased by the news, you had already started making plans. I recorded the RED album while I was heavy and I would fall asleep during sessions and you and the whole team would crash in the studio right there with me till I woke up again and was ready to finish recording. There was nothing you would hear about me that ever made you mad, no outfit was too crazy, no headline was too controversial for you to handle no crazy outburst no nothing. If I said today wasn’t emotional for me I would be LYING. Please promise me that our relationship will never change. I only want to make you proud of me. Not every super hero has an S on their chest. You are my superhero DON DORO BUCCI. 7 years, 7 the number of perfection. I LOVE YOU ALWAYS AND FOREVER. Mavin 4life #DiaFada ????
Under the new agreement with UMG, Tiwa will make music and have access to UMG’s infrastructure and distribution tools. Her future music will be released to a wider international audience through UMG’s operations in 60 countries across the globe.
According to Tiwa in a media release; “My biggest goal is to make Africa proud. I’m so excited for this moment, and I’m thankful to (UMG CEO) Sir Lucian Grainge and my new UMG family for their belief in my dreams. I’m looking forward to this next chapter in my career, and I’m more ready than I have ever been”
Hear Tiwa talking about joining the new team on Twitter
Watch @TiwaSavage talk being a part of the @UMG family.pic.twitter.com/bQg1XMRn1z
— The Upcoming Artist Guide (@Thejollofdiary) May 2, 2019
“We are looking forward to partnering with Tiwa and her team to help her music reach new audiences around the world,” said Adam Granite, executive VP market development at Universal Music Group. “As one of Africa’s most successful, influential and dynamic singer-songwriters, Tiwa has truly global ambitions and UMG is committed to help her in achieving them.”
UMG currently operates in West and East Africa and has signed some of the continent’s top artists such as Ivorian DJ and singer DJ Arafat and Nigerian popstar Tekno.
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