Apple is reportedly on a shopping spree. CEO Tim Cook revealed that it’s bought 20 to 25 companies in the last six months, up from 18 acquisitions last year. These aren’t usually announced, the executive explained, because they’re often small firms and Apple is “primarily looking for talent and intellectual property.”
“We acquire everything that we need that can fit and has a strategic purpose to it. And so we acquire a company on average, every two to three weeks,” Cook revealed in an interview published Monday.
After spending on projects like its $1 billion secondary campus in Austin the company looks for targets of opportunity, Cook continued.
“If we have money left over, we look to see what else we [can] do,” he commented. “We acquire everything that we need that can fit and has a strategic purpose to it. And so we acquire a company on average, every two to three weeks.”
Some recent small-scale takeovers include backend startup Stamplay and machine learning outfit Laserlike. Other areas of interest include augmented reality and Apple Music content.
Analysts and investors have sometimes pushed Apple to use its cash reserves — now topping $225.4 billion — to buy out large corporations, even rivals like Netflix or Tesla. It hasn’t made any such purchase since 2014, when it spent $3 billion on buying Beats to lay the groundwork for Apple Music and future audio gear.
Its last major purchase was the Texture magazine app in 2018. , announced during SXSW 2018, for which it allegedly paid at least $485 million. That service formed the basis for Apple News+, which lets people read a collection of magazines and newspapers for a flat monthly fee.
