TikTok’s Upgrade to 10 minutes might create problems for the networking platform 

When TikTok launched in 2016, it used to allow videos with a 15-second duration. Population grew as well as engagement then the company quickly increased video limit to 60 seconds. And then in July 2021 it started testing 3-minute videos in July 2021. 

According to TikTok, extending the maximum permissible length for videos would give creators the “canvas to create new or expanded types of content.” It seemed like a win-win situation for TikTok and its users, as well as for the app’s designers. 

The platform now allows users to post videos which are up to 10 minutes long. This is 2022, and TikTok still believes that users can benefit from longer videos because it would unleash even more creative possibilities. 

TikTok says the new update on the video duration will be announced in-app and globally in the coming weeks. Now, there are both advantages and disadvantages to the so-called extended video length, depending on your viewpoint. 

The change would mean that a user won’t have to post multiple short videos together, which can be cumbersome. In addition to this, posting shorter clips multiple forms would reduce engagement, which is a very important for the purpose of advertising. 

And so, users will just post a longer video as against multi-part short videos together. It would be easier for your followers to watch it all at once. That’s a good thing, but it also means that you won’t be able to generate interest and hype like you could with long videos that are released over a period of days, weeks, or even months. There’s also a wide spread claim that TikTok is known for misinformation, and so introducing longer videos would further escalate this problem. 

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Then comes advertising. As of this writing, TikTok hasn’t made any announcements about how it plans to monetise videos longer than three minutes. Creators must now decide if adverts in longer videos or pre-roll commercials and sponsor words in several shorter videos will generate enough cash. But the compensation will still be less than YouTube.