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    Innovation Village | Technology, Product Reviews, Business
    You are at:Home»Apps»TikTok users in Europe will be able to opt out of personalized feeds
    TikTok

    TikTok users in Europe will be able to opt out of personalized feeds

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    By Tapiwa Matthew Mutisi on August 8, 2023 Apps, News, Regulation, Report, Social Media, Technology, TikTok

    In Europe, the For You Page is about to be a little less for you. TikTok is rolling out the option for users in Europe to opt out of its personalized algorithm-based feed. It’s one of several changes the social media company is making to comply with the European Union’s Digital Services Act (DSA).

    When users turn off personalized feeds, according to a TikTok blog post:

    For You and LIVE feeds will instead show popular videos from both the places where they live and around the world, rather than recommending content to them based on their personal interests.

    When using a non-personalized feed TikTok search results will show popular content in the user’s preferred language. Additionally, the Following and Friends feeds will be chronological.

    The DSA requires “very large social media platforms” including TikTok, Twitter, Instagram, and Facebook to give users the option not to receive personalized recommendations. It also mandates that platforms are more transparent about content moderation, so TikTok will inform users about more content moderation decisions than it did previously.

    The DSA also imposes a ban on advertising targeted at children, so users under 18 will no longer see personalized ads on TikTok. TikTok aims to have these changes go into effect in Europe by the DSA’s deadline of August 28. But TikTok is not the only social media company this law will affect, so anticipate changes across the board in Europe.

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    DSA Europe Feeds For You Interests LIVE Feeds Mobile Apps regulation social media Technology TikTok
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    Tapiwa Matthew Mutisi
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    Tapiwa Matthew Mutisi has been covering blockchain technology, intelligent technologies, cryptocurrency, cybersecurity, telecommunications technology, sustainability, autonomous vehicles, and other topics for Innovation Village since 2017. In the years since, he has published over 4,000 articles — a mix of breaking news, reviews, helpful how-tos, industry analysis, and more. | Open DM on Twitter @TapiwaMutisi

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