TikTok has announced it is unveiling The Discover List, an inaugural list that highlights 50 TikTok stars across five different categories: Icons, Innovators, Foodies, Changemakers, and Originators.
The short-video platform with the list wants to honor both the hard work and the passion TikTok creators put into the content they create and will give credit to originators of viral trends while also showcasing the diverse voices on the platform as well as the strength of our community.
Just last month, TikTok announced it has reached 1 billion users. The Discover List will acknowledge those who spend countless hours creating content that inspires and brings joy to these over 1 billion users.
The five categories include:
- The Icons: These creators need little introductions. They embody trends and culture. They’re well known up and down For You feeds and outside of TikTok they’re changing the game for content creators everywhere. They live and breathe TikTok culture and inspire others to do the same. Wondering what hashtags Icons used this year to create swoon-worthy content? Here’s the scoop: #GreenScreen, #Foodie, #ColorCustomizer, #Stitch.
- Innovators: Innovators are creators who put a new twist on what it means to be a content creator. They are pioneers in their fields and have a unique point of view in their content. They’re not afraid to experiment and try something new — like adding creative effects to spice up their content, including this year’s popular filters: Green Screen, Color Customizer, Bling Bling, and Disco. They are constantly pushing boundaries, and they inspire millions with their creations.
- Foodies: The Foodie creators are taking viewers on mouthwatering adventures on the For You page. They’re driving food-inspired hashtags including #Food, #Cooking, #FoodTikTok, #Recipe, and #Baking, starting a modern-day food movement on TikTok. These creators aren’t just making food, they’re creating masterpieces. The one thing they have in common is that they’re all adding their creative spin on cuisine — and it’s all delicious.
- Changemakers: Creators who speak up and speak out, advocate for others, and stand for something: we call them Changemakers. From educating their followers, advocating for change, or covering news, these creators push themselves and others every day to learn something new and to do better for the world. And the community is here for it, too. This year, over 50,000 videos were created using #MakeBlackHistory, #DeafTikTok, #WeAreAPI, and #FreetoBe.
- Originators: Originators are the creators who create the trends we live for. They created the hashtags. They started viral dances, sounds, aesthetics, and more. They could be considered the heart of TikTok – they have a finger on the pulse of culture and they continue to make content that is iconically #ForYou.
