TikTok has unleashed a wide range of possibilities for its community of users, making room for expanded creativity and entertainment. The company also revealed that videos with time length exceeding one minute get over 5 billion views globally, with Green Screen and Color effects giving rise to a huge range of new trends and viral content.
The videos streaming platform also noted that creators around the world embraced more creative freedom with longer videos, with videos spanning over 2 minutes on average. Longer videos are most popular in Vietnam, Thailand, and Japan while TikTok users in the US, UK, and Brazil engage with longer videos the most.
From sneak peeks into the personal lives of creators and celebrities, to working days in weird and wonderful vocations or more relatable content created by TikTok’s so-called “stay at home sons and daughters“, vlogs or day-in-the-life videos have emerged among the most popular content categories for longer videos globally, allowing creators and users to connect and learn more about each other’s worlds.
In July, the company announced it is extending its video length to three minutes to enable creators share richer stories.
TikTok said, “At TikTok, real feedback and insights drive us as we focus on enriching the user experience for our community. To further understand what drives the popularity of longer videos, particularly vlogs or day-in-the-life videos, we partnered with social psychology expert Dr. Shira Gabriel, an Associate Professor of Psychology at the University of Buffalo.”
Dr. Gabriel noted that people are watching day-in-the-life content on platforms such as TikTok to be entertained not only because it mimics life, but it fosters connection and belonging. “Entertainment is very personal – what one person finds interesting and inspiring may be very different to their friends or family. Yet vlogs seem universally popular. When we watch vlogs featuring celebrities and personalities, we feel connected to them as we’re getting a peek into their day-to-day lives. By mimicking real-life interactions, video is a powerful tool to help form bonds and relationships. It makes us feel like we belong.”
Inspired by the popularity of day-in-the-life longer videos, Discover My World features some of the world’s most popular creators and celebrities as they showcase their creativity and bring their stories to life through longer videos on TikTok. Popular celebrities and personalities such as The Rock (@therock), Heidi Montag (@heidimontag), and more offer a sneak peek into their lives through their vlogs.
“We’ll continue listening to our community as we continue to enhance longer videos, building an experience that adds value for creators and viewers alike. In the meantime, sit back, relax, and enjoy as you discover new worlds and stories unlocked with longer videos on TikTok,” added TikTok.
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