TikTok has announced it is teaming up with global agency group, Publicis Groupe to help brands tap into emerging shopping trends on the short video platform.
Publicis is the first global agency group to partner with TikTok to bring the power of commerce and education to brands and marketers; as TikTok’s founding commerce agency partner, brands will benefit from unique learning opportunities, insights, and strategic counsel centered around driving product discovery and purchase intent on the platform. Publicis clients will also test TikTok’s new commerce products, capabilities, and creative solutions.
TikTok is home to a new kind of shopping culture — Community Commerce is the blend of community, entertainment, and shopping that makes product discovery so unique on TikTok. As we lead up to the holiday shopping season, brands have an opportunity to create an engaging experience on TikTok. Publicis clients will be chosen to participate in TikTok’s first-ever “Community Commerce Sprint”, a bespoke incubator program that will prepare brands to create impactful commerce campaigns for TikTok ahead of the holidays. Through this multi-week program, participants will receive access to cross-functional support and coaching on Community Commerce best practices from dedicated TikTok teams.
Shopping trends on TikTok are evolving every day, and the company is excited to partner with Publicis Groupe to better understand what inspires its community to share and purchase products they discover on TikTok. As a part of the partnership, Publicis clients will be seminal to fielding data-driven insights, supported by WARC research, and best practices to apply to their future commerce strategies.
“TikTok charged into the world of entertainment virtually overnight, but its role in evolving consumer shopping patterns, and creating instant groundswell, is what’s caught our attention. Incredible opportunities exist at the intersection of content and commerce, especially when endorsed with a sense of community and authenticity that grows organically on TikTok. We are thrilled to partner with TikTok to lead the charge in Community Commerce, bringing a unique suite of capabilities to Publicis clients around the globe.” – Helen Lin, Chief Digital Officer, Publicis Groupe
The TikTok community is reshaping the way we discover new products and shop. Just one example of Community Commerce in action is the #TikTokMadeMeBuyIt hashtag, which showcases the products the community discovered on TikTok and has generated over 3.8B views to date. Countless brands have reaped the benefits of community-driven, organic trends on the platform like #TikTokMadeMeBuyIt through real-time engagement and action; by partnering with Publicis Groupe, TikTok is diving deeper into what drives Community Commerce on its platform and giving brands tools and resources to drive sales by proactively and intentionally engaging with its community.
“As we’ve seen time and time again, the TikTok community has an incomparable ability to make products go viral – and sell out – almost instantaneously. By partnering with a global force in commerce and media like Publicis Groupe, we’re co-creating resources for brands that will help them better understand and take advantage of the incredible momentum around commerce that’s been building on TikTok.” – Khartoon Weiss, Head of Global Agency and Accounts, TikTok
