Adding this feature to your TikTok live-stream broadcasts could be a modest but possibly valuable addition. Observed by TikTok user Jonah Manzano, the app’s new ‘LIVE intro’ feature allows you to include a short message to greet new viewers who happen to stumble into your live broadcast.
When the new LIVE Intro option is turned on, viewers will see a brief description when they come into your Live broadcast. The screenshots below were shared by Matt Navarra, and they show how the new feature looks when it’s turned on.
Then you may describe what your broadcast is all about and what you would like people to do as participants in your broadcast. It’s a straightforward way to introduce to your fans what your stream is all about.
As TikTok looks to expand its reach beyond short videos, live streaming is becoming a bigger part of the app.
TikTok 101: How To Create ‘Live’ Videos
With short videos, one of the biggest challenges is that they’re more difficult to monetize because you can’t include mid-roll or pre-roll advertisements in each individual upload, making direct revenue generation a struggle. When you live-stream, you have more space for this kind of thing, but TikTok is also looking into longer videos and more ways to show off products.
To take advantage of its potential as a social media platform that is predicted to overtake both Facebook and Instagram by 2022, TikTok needs to look at more options in order to make the most of its chances.
Unlike Vine, TikTok is trying not to fall into the same trap. The platform is therefore expanding its creative tools in a number of ways to make sure it accomplishes its company’s objectives.
While it’s only a minor part of the overall strategy, live-stream intros are a useful tool for increasing opportunities and boosting revenue for the app’s producers.
