TikTok has expanded its effects offerings with the creation of Effect House which allows anyone to build Community Effects for TikTok. Effect House has been in closed beta since last fall, and today the company has open the beta to all creators, designers, and developers from around the world, inviting them to imagine new frontiers for TikTok’s effects universe.
Effect House offers tools and learning resources, equipping creators with intuitive design and development technologies that would empower them to build immersive and dynamic effects for TikTok’s global community.
TikTok said, “Creative effects are part of what makes it so fun to create on TikTok. Whether you’re teleporting into new worlds with Green Screen or freeze-framing with Time Warp Scan, creative effects empower creators to express themselves, entertain, and share stories through a wide array of engaging and immersive formats.”
Effect creators have already inspired a world of joy, creativity, and entertainment with the effects they have made throughout the early beta for Effect House. To date, more than 450 effect creators have published effects on TikTok, inspiring the creation of more than 1.5 billion videos and garnering over 600 billion views globally. “Through the expansion of the Effect House beta, we’re looking forward to seeing more of the world’s creative builders develop engaging and exciting effects for our global community,” the company said.
TikTok is also focused on fostering a safe, authentic, and inclusive environment for its global community to create and engage with effects. In addition to its Community Guidelines, effects must follow the company’s Effect Guidelines, which outline additional policies aimed at helping everyone on TikTok feel welcome and empowered to create exactly as they are. “For instance, we don’t allow effects that promote colorism or negative stereotypes against protected groups, nor do we allow effects that depict cosmetic surgery, such as lip fillers, or encourage scrutiny of someone’s appearance,” TikTok added.
All submitted effects will be reviewed by the company’s Trust and Safety team to help ensure they adhere to its policies before they’re released to the broader TikTok community.
In addition, the company announced it will be celebrating the Effect House community by spotlighting effect creators who are bringing their artistry, ingenuity, and creativity to life with their effects on TikTok. To start creating effects, download Effect House.
