TikTok on Wednesday announced the launch of SoundOn, an all-in-one platform for music marketing and distribution, designed to empower new and undiscovered artists, helping them develop and build their careers.
SoundOn is TikTok’s promotion and music distribution platform, enabling artists to grow their fanbases, harness their creative voice, and get their music heard worldwide.
The platform allows artists to upload their music directly to TikTok and begin earning royalties when that music is used. SoundOn pays out 100% royalties to music creators in the first year and 90% after that, and provides a range of promotional tools and support. Audience insight and development, expert advice from a dedicated SoundOn artist team, access to TikTok’s song tab where music is linked on profile pages, and promotional support through creator marketing on the TikTok platform is all part of what’s offered to artists signing up.
SoundOn can also distribute to other music platforms. As a result, fans’ loyalty transcends TikTok and helps artists build audiences on other streaming services and DSPs.
Following a period of BETA testing, SoundOn is now fully launched in the US, UK, Brazil, and Indonesia, with a growing number of artists opting to use the platform. From going on to sign record and publishing deals, or working with co-writers and established names, SoundOn is providing additional opportunities for artists and music creators who start on TikTok.
Ole Obermann, Global Head of Music at TikTok said, “New artists and musical creators are a vibrant community within TikTok and SoundOn is designed to support them as they take the first steps in their career. Our SoundOn teams will guide creators on their journey to the big stage and bring the expertise and power of TikTok to life for the artist. We’re incredibly excited about how this will surface and propel new talent and how SoundOn will contribute to an increasingly diverse and growing global music industry.”
