TikTok has launched TikTok Pulse to help brands be on the pulse of entertainment and culture. The new feature is a new contextual advertising solution that lets advertisers place their brand next to the top content in the For You Feed. TikTok Pulse is designed to give brands the tools and controls to be a part of these everyday moments and trends that engage the community.
TikTok said, “Marketers today are looking for the opportunities to be on the pulse of relevant cultural moments. Our goal is to build creative tools for brands to be discovered and connect with the broader communities around them. TikTok Pulse places brands at the heart of TikTok communities and alongside the trending content that is driving conversation and action.”
With TikTok Pulse, marketers can:
- Supercharge brand exposure by appearing next to the topmost engaging content: TikTok Pulse puts brands exactly where they need to be – among the top 4% of all videos on TikTok.
- Drive engagement and actions with diverse communities: From the latest beauty hacks to styling tips only on TikTok, unforgettable play-off moments to the best upcoming TV shows, TikTok offers 12 categories of Pulse in which brands can place their ads next to the most culturally relevant content. These categories include favorite content from beauty and fashion to cooking and gaming and so many other verticals the TikTok community loves engaging with. This creates an unparalleled opportunity to engage with the communities that matter most to brands.
- Feel safe and confident with brand suitability measurements: Our proprietary inventory filter ensures that TikTok Pulse ads are running adjacent to verified content with our highest level of brand suitability applied on the platform. Additional post-campaign measurement tools such as third-party brand suitability and viewability verification provide advertisers the opportunity and transparency to analyze and understand the impact of their campaigns.
TikTok also said it will begin exploring its first advertising revenue share program with creators, public figures, and media publishers. Creators and publishers with at least 100k followers will be eligible in the initial stage of this program. “We’re focused on developing monetization solutions in available markets so that creators feel valued and rewarded on TikTok. From the very beginning, we’ve committed to working with our community to bring new features that enrich the TikTok experience, and we look forward to continuing that journey with TikTok Pulse,” TikTok added.
