TikTok has launched a $200 million TikTok Creator Fund to help enterprising creators who are seeking opportunities to cultivate a livelihood through their innovative content.
The application process will be opened in August to users in the US who are above 18 and who have accounts that consistently posts original content in concordance with TikTok’s Community Guidelines. You’ll also need to have “a baseline of followers,” though TikTok hasn’t yet specified what that baseline is.
TikTok US General Manager Vanessa Pappas in a blog post said, “In a relatively short time, TikTok has grown to become a source of income and opportunity for creators and their families — and we couldn’t be more encouraged by their success.
“As our community continues to flourish, we’re committed to fostering even more ways for our creators to earn livelihoods by inspiring joy and creativity.”
The fund launches as the company owned by Beijing-based tech company ByteDance, endures
fresh scrutiny from the US government. Earlier this month, the Federal Trade Commission and the Justice Department launched a joint probe into allegations that TikTok failed to protect the privacy of children on the platform. Last week, the Trump campaign urged supporters on Facebook to support a TikTok ban in the US.
TikTok said that the Creator Fund is expected to grow over the course of the coming year.
The company in a chat with CNET said, “We’ll later look to expand the Fund globally as we support the emerging careers of creators around the world.”
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