It is rumored that TikTok is working to bring back the ability to see who has viewed your profile in the past 30 days, which would give a better sense of how popular your videos are. It’s an opt-in feature that would allow users to see who is checking out their profiles.
The proof of this is shown in the screenshots below. These were discovered by app researcher Kev Adriano (and shared by Matt Navarra), and they appear to show that the video-sharing app TikTok is testing an opt-in feature that would allow users to see who is checking out their profiles. TikTok had this feature in the past, and it helped to boost engagement in the app.
While it had this feature, TikTok used to show you a list of people who had looked at your profile. This was to help you find people to follow who might share your interests. After several high-profile cases of TikTok stalkers causing real-world problems for platform stars, the feature was removed. It made sense that TikTok might no longer want to share this information, as it only increases anxiety for those who may have concerns.
There are people who might not want to use this feature if they were stalkers, so maybe making it optional makes it less likely that they will. There’s no real value for TikTok, other than providing insight into who’s poking around and likely increasing concerns about certain people who keep returning to check out your profile.
If you want to use TikTok for hook-ups, you might need the opt-in feature, which can be useful for aspiring influencers looking to connect with people who have already checked out their work. However, like LinkedIn’s similar feature, it appears to be largely ineffective. While it’s amusing to learn that someone from a company that you’d like to work for has looked at your profile, if they didn’t feel compelled to get in touch with you, what does it matter?
While contacting those who have looked at your profile may lead to a business relationship, the potential collaborators on TikTok mentioned above, there is limited value in doing so. My curiosity lies in how many successful business relationships were formed as a direct result of people viewing the profiles of others. There may be some value in giving users the option to opt-in, but I doubt it is very high. Personally, this appears to be a stalker trying to monitor someone else, which can lead to tension and conflict.
As of this writing, TikTok hasn’t given any official word on whether or not this feature will ever be implemented.
