TikTok on Monday introduced Follow Me, a multi-channel educational experience designed to help small-and-medium businesses (SMBs) leverage the power of TikTok to drive real world results.
The 6-week programwill run from July 11 to August 19 and provide SMBs with resources on how to get started on TikTok and take their small business to the next level. Follow Me will serve as a guide for SMBs looking to share their stories, build their community on TikTok, and achieve their business goals
Sujatha Mamidibathula, Head of SMB, North America said, “Small businesses are an important part of the TikTok community. Every day, people share their unique stories, promote their products and services, and take us behind the scenes as they grow their businesses. They’ve taken us inside their kitchens, workshops, and storefronts, and in return, we’ve seen them grow from garages to warehouses as people across TikTok are discovering new businesses down the street and around the world.
“We’ve heard from countless small businesses that TikTok has helped them launch or build their business — and some have told us that TikTok helped them survive the darkest days of the pandemic. In part, this success seems to stem from the fact that small businesses feel “at home” on TikTok and are enjoying the experience. According to a recent report published by Hello Alice, 81% of small businesses say that TikTok is fun and 73% say it’s easy to use.
“We created the Follow Me experience to empower more small businesses to dive into TikTok so that they can also share their story with the TikTok community and reach their goals.”
Follow Me will offer different learning roadmaps based on visitors’ goals and will invite SMBs to a 6-week email series that will outline the best practices for running their first-ever TikTok campaign and integrate their brand’s story into their videos. This will include a guide to set up a free Business Account, access to the Creative Center for content inspiration, and insights into how TikTok’s Ads Manager and Promotion features can be leveraged to further reinforce campaign outcomes.
Follow Me will enable businesses to integrate the diverse and creative formats available on TikTok into their marketing strategies to involve, connect, and engage with the massive audience base available on the platform.
Interested SMBs can click here to sign up for the Follow me programme