As the Company continues to grow rapidly, more brands are looking for ways to use TikTok to increase their reach and awareness.
As a Marketer, you need to understand how TikTok works, especially the TikTok community, if you want to trend organically. Redirecting ad campaigns from third-party channels is ineffective. Also, polished and edited professional ads don’t have much impact.
In its latest Creative Guide For Brands, TikTok is encouraging businesses to combine their creativity with the platform’s unique capabilities, which it believes is the best way to growing your business online using the platform.
While sharing its best practices, TikTok wants businesses to note the following three areas while creating video campaigns:
❓ How can we improve the content’s creative quality?
❓ How can we produce a continuous, high-volume supply of fresh content?
❓ How can we control production costs while scaling to boost consumption of each piece of content?
This guide provides guidelines for creating authentic TikTok content, including specific tips for creativity and posting frequency. It covers all the essential aspects of effective TikTok video and also gives a basic overview of each element.
There are also links to related resources and tools. This includes an example of a TikTok Safe Zone template for a video (that is, an area not covered by the app’s UI elements). It also provides links to various features of the TikTok brand. This includes the Creator Marketplace together with Audio tools.
We believe that this guide is a great and concise overview of all the key elements of TikTok creative and is definitely worth looking into when considering whether TikTok is right for your strategy.
And as the holiday approaches, we think that testing ads on TikTok will be a good experience. Don’t you think so too?
Well, maybe not for your brand. But given the TikTok’s steady growth and popularity, it could be an important addition to your digital marketing approach, especially if you’re trying to reach younger people.
