Earlier this year, TikTok announced plans to redesign and broaden the scope of its LIVE Subscription feature, allowing even creators who don’t utilize live streaming to benefit from it. The company announced that this enhanced Subscription feature is now rolling out to eligible creators in select regions such as Brazil, France, Germany, Spain, the UK, Indonesia, Italy, Japan, South Korea, and the U.S. , with further expansion planned in the upcoming weeks.
The Subscription feature enables creators to offer their most dedicated followers exclusive access to a variety of perks, unique experiences, and a members-only community for a monthly fee. By leveraging the genuine connections they have already established, creators can cultivate an exclusive environment that encourages deeper engagement and interaction with their audience. This premium offering not only strengthens community ties but also provides creators with the opportunity to boost their earnings on TikTok.
Creators can tailor their Subscription packages, presenting three distinct tiers that allow them to select benefits that resonate with their unique style and community needs. The available perks include:
- Private Communication Channels: Subscribers gain access to exclusive communication avenues, such as Sub Space, chats, and messages, fostering direct interactions with creators.
- Exclusive Content: Creators can share special videos, live streams, and notes exclusively for subscribers, enhancing the uniqueness of their content.
- Community Identifiers: Unique stickers can be used during live sessions, along with evolving badges that appear next to subscribers’ names in comments and on their profiles, creating a sense of belonging.
- Customized Perks: TikTok provides ready-made perks, including performance requests and shoutouts, or creators can design personalized perks tailored specifically for their audience.
To access this feature, creators must be at least 18 years old, maintain an account in good standing, and meet specific criteria, including having a minimum of 10,000 followers and 100,000 video views in the last month, or fulfilling certain eligibility requirements for LIVE.
