TikTok is rolling out the latest addition to its creativity toolkit, Library, a new in-app creation tool with content from GIPHY that provides an opportunity to access a wide range of content, opening up even more creative possibilities.
Library also unlocks a new category of entertainment content, making it easy for people to start or participate in their own trends, using clips from their favorite shows, GIFs, memes, and more by seamlessly integrating them into their TikTok videos.
To start, Library will be populated with exciting and entertaining content from GIPHY, including their collection of GIPHY Clips. GIPHY Clips (GIFs with Sound) make culture-defining moments, popular quotes, and reactions shareable, allowing the hundreds of millions of users who use GIPHY for visual expression to now incorporate it into their unique storytelling on
How to use the Library:
- From the camera screen, tap the new Library icon on the vertical sidebar
- Once on the Library screen, you can scroll through trending content or use the search bar to find something specific
- Once you’ve selected your content, you can clip it to the desired length and return to the shoot page to continue capturing content.
GIPHY Clips available at launch include:
- Reactions: much like GIFs, content that captures a raw emotional reaction and are relatable to users make perfect Clips
- Quotes: memorable catchphrases and quotable moments from notable personalities
- People: fandom is real, and people look for their favorite celebrities, athletes, etc. to help express themselves
- Iconic moments: whether it’s an awards speech, beloved TV characters, or game-changing play, these big moments are bound to be shareable conversation starters
TikTok said, “We hope to further expand Library to include additional content sources, audio and sounds, text templates, creator content, and more, as we continue to innovate and spark creativity for our community.”
