Telecoms company Tigo today announced the launch of Tigo Music through a partnership with Deezer, an international music streaming service. The new product launched in Tanzania will offer users access to an unlimited music experience.
Announcing the launch of the new service in Dar es Salaam, Tigo Brand Manager, William Mpinga said through pre-paid data bundles from January 24, Tigo customers will be able to access more than 36 million tracks, including African and Tanzanian artistes, on their phones and tablets.
Additionally, Tigo will also be sourcing exciting new and local content through a new venture with the digital music company, Africa Music Rights, which funds, acquires and manages music rights across the African continent. Mpinga said.
There will be a launch ceremony for Tigo Music at Dar es Salaam’s Leaders Club grounds on January 24 where members of the public will be treated to live performances by leading local musicians such as Diamond Platinum, Ali Kiba, Professor J, Vanessa Mdee, Ben Paul, Isha Mashauzi, Malaika Band, Khadija Kopa, Yamoto Band, Msondo, Sikinde among others.
Apart from giving Tigo customers unlimited access to local and international music, Tigo Music, according to Mr. Mpinga, will accord local artists with an opportunity earn extra payment from their songs listened to through the service. Tigo will provide them training on how to use and benefit from the service, he said.
“Tigo Tanzania is a company built on innovation. We are excited to be the first telecommunication company in Tanzania to give our customers such access to unlimited music.
“As a digital lifestyle brand, our goal is to impact the music industry by providing a platform that not only allows for easy access to content by local artists, but also train our musicians on important issues such as intellectual property rights and marketing. This is our way of supporting local talent and growing the local music industry.” he added.
Tigo will introduce a variety of music service packages which will allow customers access through *148*00#.
The introduction of Tigo Music in Tanzania follows the success of its launch in Ghana in 2014 and Latin America in 2013. It has since become an integral part of people’s daily digital lives and synonymous with live music events headlined by some of the world’s best-known artists as well as with close-up studio recordings.
Music streaming is the fastest growing area for the global music industry and music content is already the second most popular mobile phone feature in sub-Saharan Africa.
