Threads, the popular social media app, is set to introduce a significant new feature before the end of the year. According to an update from Meta executive Adam Mosseri, the app will soon begin testing the ability for users to schedule posts in advance.
Mosseri shared a screenshot of the upcoming feature, which reveals a straightforward tool within Threads’ post editor that allows users to set a specific date and time for their posts to go live. This new functionality will enable users to plan their content more effectively. However, Mosseri noted that the scheduling feature will be limited to new posts only and will not extend to replies to existing posts. This decision is aimed at maintaining the app’s focus on fostering “real-time conversation.”
While Mosseri did not provide a specific timeline for the broader rollout of this feature, he mentioned that it has been in development for several months. This suggests that Meta is likely planning to release it more widely in the near future.
The ability to schedule posts is expected to be particularly beneficial for brands, content creators, and other professionals who manage their accounts on Threads. Although there are already third-party tools available for post scheduling, many of these require a paid subscription. The introduction of an in-app scheduling feature will provide a more accessible and integrated solution for users.
This new feature is part of Meta’s broader strategy to enhance Threads with functionalities tailored to brands, businesses, and social media professionals. Earlier this month, the app also began testing post analytics, another tool that could prove valuable for professional users. Both post scheduling and analytics are likely to be advantageous when Meta eventually introduces advertising on the platform, a change that is rumored to be coming next month.
With these updates, Threads continues to evolve, offering more robust tools to its 300 million users and positioning itself as a more versatile platform for both personal and professional use.
