Meta’s Threads app is evolving—fast. In a significant update, Threads has introduced clickable profile links and built-in click tracking, giving creators more powerful tools to grow and engage their audience.
With this new feature, users can now add up to five clickable links directly to their Threads profile. Even better, creators can track how many clicks each link receives, helping them understand what’s working and refine their strategy.
According to Meta, the goal is to make Threads a place where creators can build their presence—not just within the app, but across the web. It’s a clear sign that Meta wants Threads to support creators in reaching audiences beyond its ecosystem.
More Links, More Exposure
Previously, Threads allowed users to add just one link to their bio. While that worked for casual users, it was limiting for creators who juggle multiple platforms. Now, with five slots available, creators can promote everything from newsletters and YouTube channels to online stores, portfolios, and podcasts—all in one place.
This added flexibility makes it easier for followers to explore a creator’s content without having to dig through comments or pinned posts. The clean, clickable buttons also help maintain a neat profile layout while boosting visibility.
Real-Time Click Tracking
What really sets this update apart is the introduction of link analytics. Threads now shows creators how many clicks each link receives. This real-time feedback helps users understand audience behavior and make smarter content decisions.
For example, if one link consistently underperforms, it can be swapped out for something more relevant. Over time, these insights help creators fine-tune their strategy and better meet their audience’s interests.
A Shift Toward Creator Support
Threads has always emphasized simplicity and interaction. But with this update, Meta is making it clear: creators are now a core focus.
Though adding multiple links and click tracking might seem like a small change, it’s part of a broader push to help creators turn attention into action. Whether that means more clicks, more subscribers, or more sales, Threads is giving creators tools that drive real outcomes.
The timing couldn’t be better. As creators increasingly look for alternatives to X (formerly Twitter), Threads is positioning itself as a viable home—one that’s growing and actively listening to user feedback.
Final Thoughts
If you’re a creator, this is the time to explore what Threads has to offer. Update your profile, add your key links, and start tracking your engagement. Even if you haven’t used Threads yet, this feature set might make it worth a look.
With smart tools and a growing user base, Threads is becoming more than just a place for conversation. It’s quickly shaping into a true hub for creators. And with this update, Meta shows it’s serious about helping them succeed.
