The release of the interview has gotten Sony a cool $15 million on just its opening day as it was purchased or rented more than 2 million times on the various platforms it was available on. “The Interview” was made available online across the United States on Wednesday to rent on Google Play, YouTube Movies, Microsoft’s Xbox Video and its own dedicated website at a rental price of $5.99.
The release of ‘The Interview’ is the first time a major studio release has opened in theaters and been made available for online downloads on the same day as bigger studios tend to shy away from the internet when it comes to online releases. The success of this move that was brought about by pressure from North Korea and the hacking scandal might just shape the way we receive movie content in the future.
