Those looking to start their own company should seriously consider e-commerce as this continues to rise in popularity thanks to the variety and convenience for the consumer. This does mean that it can be a highly competitive arena and somewhere that can be hard to stand out from the crowd. The key to success in the e-commerce market is to pick the right products to sell – ideally, this will be an emerging product so that you can capitalize on its growing popularity and establish your brand as a leader early on. With this in mind, here are a few emerging products to consider for your e-commerce business.
Healthy Food & Drink
A huge percentage of modern-day consumers are heavily into fitness and health. Healthy snacks and beverages are proving to be immensely popular right now as it is an easy way for the consumer to have a healthy diet without having to make the food or beverage themselves. This makes it a great market to enter, but if you have perishable goods, then you will need to think about delivery and how the goods will stay fresh.
Craft Beer
2018 is also a great time for craft products, most notably craft beer. People are moving away from the mass-produced large brewery beers and opting for the more unique, artisanal and smaller breweries where there is a large focus on taste and branding style. Craft beer is an excellent product to sell, but you will need to consider ways in which you can check the age of the customer prior to selling.
Coffee
In a similar vein, people have started to change their consumer habits in relation to coffee with the bigger brands losing out to organic, fair trade and local roasting companies taking over. This is due to the ethical nature of the business along with the increased focus on the quality and taste of the product.
Perfume
It is predicted that the perfume market will be worth a staggering $92 million dollars by 2024 so now is a fantastic time to sell perfume. You can sell to both men and women and take advantage of seasonal trends and use promotions at key times of the year such as Valentine’s Day, Mother’s Day, and Father’s Day.
Smartphone Accessories
Smartphones have become an extension of people’s bodies which means that there is a huge market for accessories. These could be cases, decorative/personalization items or products that can help the individual to use their device in a more efficient manner. These accessories can be highly affordable to make and source, so this could prove to be a lucrative market to enter.
The most important decision when it comes to starting an e-commerce business is choosing the right product to sell. There are many excellent options to consider, but you should seriously consider any of the above as they are markets which are experiencing a surge in popularity right now. When you combine selling an in-demand product with a high-quality website and effective e-commerce marketing it should allow for a successful e-commerce business.
