Telkom, South Africa’s oldest telecommunications provider, has introduced a refreshed brand identity, marking a new chapter in its evolution as a modern, customer-focused tech company. The rebrand includes a redesigned logo and a vibrant new visual language, aimed at reinforcing Telkom’s commitment to innovation, connectivity, and relevance in a rapidly changing digital landscape.
The centerpiece of the new identity is the updated “Dynamic T” logo, which Telkom describes as a symbol of its core values—reliability, innovation, and connectivity. The company has adopted a bright and bold color palette to reflect its renewed energy and forward-looking approach.
“Our Telkom ‘T’ logo is iconic and a symbol of our connectivity, reliability and innovation,” the company said in a statement. “As we signal the future, we will refresh our ‘T’ logo as a commitment to staying dynamic and relevant to the needs of our customers.”
The brand refresh comes on the heels of a robust financial performance. Telkom recently reported a 62.4% increase in full-year earnings, alongside improved cash flow, which has enabled the company to resume dividend payments for the first time in four years.
In its financial statement, Telkom announced a final dividend of R1.63 per share and a special dividend of 98 cents per share, totaling R1.3 billion in returns to shareholders. The special dividend was made possible by proceeds from the sale of its mast and tower business, Swiftnet, reflecting Telkom’s strategic focus on streamlining operations and unlocking value.
Telkom’s rebranding is more than a visual update—it’s a strategic move to align its identity with its evolving role in South Africa’s digital economy. As the company continues to invest in infrastructure, expand its service offerings, and improve customer experience, the refreshed brand serves as a signal of its intent to remain a dynamic and competitive force in the telecom sector.
With its new look and renewed momentum, Telkom is positioning itself to better serve the needs of South African consumers and businesses in an increasingly connected world.
