Return on ad spend (ROAS) is a key metric for digital marketers to track in…
Browsing: Advertising
Amid its rebranding to X, Twitter is reportedly hard balling advertisers in an effort to…
In a game-changing move, Meta has announced the introduction of generative AI features for advertisers,…
The Nigerian Advertising Regulatory board, Advertising Regulatory Council of Nigeria (ARCON) has sued Meta, owners…
Netflix has partnered with Microsoft on a new Ad supported subscription plan. The partnership will…
TikTok has launched TikTok Pulse to help brands be on the pulse of entertainment and…
Facebook founder Mark Zuckerberg lost $7.2 billion after several companies stopped advertising on the social…
TikTok has announced to advertisers that the platform is now open for business. The company…
Twitter CEO Jack Dorsey announced the company would no longer accept political ads globally. He…
Wagon Shopping is a Kenyan startup that has huge ambitions for African expansion after launching an…
…but on second thoughts, come to think of it, indeed, there is no better free…
Social media giant Twitter has extended First View to Nigeria. First View is a video…
In what is seen as an understandable aggressive push to increase its advertising business, Twitter…
The patented Nigerian App MyAds silently introduced new features we believe you have to see. …
Facebook has confirmed it is running tests of mid-roll video ads inside live video broadcasts…
Twitter is launching a marketing campaign to address the question – What is Twitter and…
Facebook advertisers will soon be able to pay for ads only when they are scrolled…
One of Africa’s major digital media companies, TERRAGON Group, has announced it has invested in Singapore-based…
Coca-Cola introduces the Social Media Guard. It says it is a cure for Social Media…
These TV ads were just released yesterday called “Together” and “Alive”. These ads focus on the…