Swedfund invests $1 million in East African femtech, Kasha Global

Swedfund, a Sweden’s development finance institution for sustainable investments in developing countries, has invested $1 million in Kasha Global, an East African female e-commerce startup.

Kasha Global intends to use the funds to accelerate growth and impact across Kenya and Rwanda, improve its platform and support its expansion into other African countries.

Kasha, operational in Kenya and Rwanda, provides an e-commerce platform which enables access, education and confidential distribution of women’s contraceptives, menstrual and health products, primarily to underserved women.

Kasha’s platform supports both offline and online e-commerce, providing customers with the ability to purchase products digitally using any type of mobile phone, with or without internet access

‘Social stigma around sexual and reproductive health in Africa is very common leading to women not getting access to the right information and safe products to make empowered decisions about their health. Our investment aims to strengthen SRHR – the right to decide over one’s own body, sexuality and reproduction is fundamental for the work with human rights, and against discrimination. Kasha is a women-founded and women-led tech company, that strives to make it easier for women, especially low-income women, to access genuine products and information for their health and personal care,’ said Maria Håkansson, CEO of Swedfund.

Social impact is integrated in Kasha’s business model and is centred around three core themes: access to health products, access to health information, and employment and improved livelihoods for low-income women. 65% of Kasha’s customers are low-income women in urban and rural areas who have challenges in accessing quality and affordable women’s health products and related information. Kasha reaches these customers via its 200+ contracted & trained agents (also low-income women) across Rwanda & Kenya who provide information, aggregate orders and conduct last mile delivery to the end consumer.

“Kasha is thrilled to be able to partner with Swedfund, a purpose-driven investor with extensive experience investing in developing markets. We feel strong alignment with Swedfund in scaling Kasha to one day serve millions of women in Africa and beyond, ensuring that all women have the health and personal care products they need to live their best lives”, said Joanna Bichsel, Kasha Founder and CEO.